April 1, 2024

Overview

Bridged software engineering and enterprise solutions to deliver scalable marketing and data infrastructure for Fortune 500 clients. Contributed to post-acquisition integration and migration efforts following Retention Science's acquisition by Constant Contact.

Key Achievements

• Enterprise CDP/CRM Transformations: Led enterprise CDP/CRM transformations for Procter & Gamble, Unilever, and Staples, unifying data and personalization systems across global markets. Designed and implemented migration strategies that ensured business continuity while modernizing legacy infrastructure.
• Technical SME for Enterprise Sales: Acted as technical SME for Enterprise Sales and Account Management, managing multi-million ARR accounts across retail and consumer industries. Translated complex technical requirements into scalable solutions that aligned with business objectives.
• GTM & Marketing Partnerships: Partnered with enterprise GTM, marketing, and technical teams in both pre-sales and post-sales engagements to design and deploy scalable automation frameworks. Enabled marketing teams to leverage data-driven personalization at scale.
• Post-Acquisition Integration: Contributed to critical post-acquisition integration efforts as Retention Science was acquired by Constant Contact, ensuring seamless technology migration and preservation of customer value during the transition.

Technologies & Expertise

• Cloud Platforms: AWS, Google Cloud Platform
• Backend Engineering: Ruby on Rails
• Data & Analytics: Segment.io, Lytics
• eCommerce Platforms: Shopify, Magento
• Marketing & CRM: Salesforce (SFDC), Retention Science (eCRM)
• Enterprise Integration: CDP/CRM architecture, data pipeline design, API integrations

Approach

Focused on bridging the gap between engineering excellence and business value. Worked closely with cross-functional stakeholders to understand business goals, then designed and implemented technical solutions that were scalable, maintainable, and aligned with enterprise requirements. Specialized in translating complex technical concepts for non-technical stakeholders while ensuring engineering teams had clear, actionable requirements.

Impact

Enabled Fortune 500 companies to modernize their marketing and data infrastructure, delivering measurable improvements in personalization, customer engagement, and operational efficiency. Built trusted partnerships with enterprise clients that resulted in multi-year, multi-million dollar relationships and high customer satisfaction scores.