Led global initiatives uniting engineering, AI, and go-to-market enablement across Cash App, Afterpay, and Square. Partnered with global GTM and AI teams to scale automation, accelerate partner integrations, and drive measurable business growth.
Key Achievements
0–1 Engineering Team: Built and led a 0–1 engineering team developing agentic AI tools and data pipelines for GTM, Sales Operations, and Technical Account Management. Established foundational infrastructure that enabled scalable automation across multiple business units.
Integration Performance: Improved integration conversion by 22% and reduced integration time by 45% through scalable automation and monitoring frameworks. Designed proprietary monitoring services that streamlined processes organization-wide.
Global Partner Connectivity: Oversaw integrations with Lyft, SHEIN, Temu, Google Pay, Stripe, and Adyen, enabling seamless global partner connectivity. Managed both direct integrations and 3rd party integrations across Afterpay and Cash App Payment Networks, driving billions in gross merchandise values.
AI Adoption & Experimentation: Drove AI experimentation and adoption across GTM functions in partnership with Block's AI & Data Science teams, enhancing decision automation and market responsiveness. Served as SME for spearheading AI experimentation and enablement across GTM and Sales Operations.
Technologies & Approach
Agentic AI & Automation: Implemented AI-driven tools and workflows to support global solutions teams, QA, and technical account management
Integration Architecture: Built scalable integration monitoring and automation frameworks
Cross-functional Leadership: Bridged engineering, GTM, AI, and data science organizations to deliver unified solutions
Global Scale: Supported operations across North America, UK, and international markets
Impact
Transformed how Block's GTM teams operate by bringing together engineering rigor, AI capabilities, and business enablement. The initiatives delivered measurable improvements in conversion rates, integration speed, and partner connectivity while establishing reusable frameworks that continue to scale across the organization.
